Selected Work 01
Music & Cultural Experience · Los Angeles · 2022
Produced for Haus of Meta · Sober Social Society
Neo Soul Night
An evening rooted in music, culture, and connection.
Created for Haus of Meta, Neo Soul Night brought together live music, dining, and community within an intentionally alcohol-free social experience. Designed for the sober and sober-curious communities, the evening paired live performances with mocktails, food, poetry, and wellness—creating space for guests to gather, connect, and celebrate together.
The Brief
Haus of Meta sought to create engaging social experiences for sober and sober-curious communities—spaces where people could gather, connect, and enjoy a night out without alcohol at the center of the experience. Neo Soul Night translated that mission into an evening built around culture, creativity, and connection.
The Concept
BALDAIN developed an intimate evening inspired by the warmth, authenticity, and nostalgia of neo soul. Live performances served as the centerpiece of the experience, while a DJ shaped the atmosphere before and between sets. Mocktails, endless tacos, poetry, and a guided sound bath rounded out the programming, creating a night that offered both entertainment and opportunities for meaningful connection.
BALDAIN’S ROLE
Creative Direction · Experience Design · Programming · Event Production · Artist & Vendor Coordination · Guest Experience
The Experience
Guests gathered over food and mocktails, shared stories with one another, and settled into an evening of music and community. DJ sets carried the energy between live performances, while poetry and a sound bath added moments of reflection to the night. The result was a social experience where sobriety didn't limit the celebration—it simply changed how the space was designed.
